Analyses of corporate visual identities: Reaction of Japanese consumers to global logo changes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Psychology of the Asian Consumer
PublisherTaylor and Francis Inc.
Number of pages12
ISBN (Print)9781317514893, 9780765644558
Publication statusPublished - 2015 Jul 3

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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