Analyses of corporate visual identities: Reaction of Japanese consumers to global logo changes

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Psychology of the Asian Consumer
Publisher	Taylor and Francis Inc.
Pages	139-150
Number of pages	12
ISBN (Print)	9781317514893, 9780765644558
DOIs	https://doi.org/10.4324/9781315719078
Publication status	Published - 2015 Jul 3

ASJC Scopus subject areas

@inbook{1a8011eea553460789ce5bb4b3fa0141,

title = "Analyses of corporate visual identities: Reaction of Japanese consumers to global logo changes",

author = "Naoko Moriyoshi and Miho Sasaki",

year = "2015",

month = jul,

day = "3",

doi = "10.4324/9781315719078",

language = "English",

isbn = "9781317514893",

pages = "139--150",

booktitle = "The Psychology of the Asian Consumer",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - Analyses of corporate visual identities

T2 - Reaction of Japanese consumers to global logo changes

AU - Moriyoshi, Naoko

AU - Sasaki, Miho

PY - 2015/7/3

Y1 - 2015/7/3

UR - http://www.scopus.com/inward/record.url?scp=84941772315&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84941772315&partnerID=8YFLogxK

U2 - 10.4324/9781315719078

DO - 10.4324/9781315719078

M3 - Chapter

AN - SCOPUS:84941772315

SN - 9781317514893

SN - 9780765644558

SP - 139

EP - 150

BT - The Psychology of the Asian Consumer

PB - Taylor and Francis Inc.

ER -