Anime pilgrimage in Japan: Focusing Social Influences as determinants

Akinori Ono, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Ryosuke Shimizu, Sari Yamamoto

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)


Japanese animation, anime, has long been regarded as a niche culture reserved for anime otaku in Japan. The word anime otaku refers to individuals who spend most of their time alone at home, watching anime. However, in recent years, prototypical anime otaku have changed their behavioral patterns, resulting in a new movement called anime pilgrimage. Anime pilgrimage involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. The authors constructed two models to describe the determinants of visit intention and destination loyalty based on research into ordinary and film tourism. The results suggested that, during the pre-tour period, otaku are motivated by the desire for interaction with other otaku and the wish to visit a new location. Moreover, they are also seeking to interact with the local people, and such experiences result in higher destination loyalty during the post-tour period.

Original languageEnglish
Article number103935
JournalTourism Management
Publication statusPublished - 2020 Feb


  • Anime involvement
  • Anime pilgrimage
  • Destination attributes
  • Destination loyalty
  • Social influences
  • Visit intention

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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