TY - GEN
T1 - Cross-media association engine for evaluating emotive effects of advertisement video data streams
AU - Hiruma, Takahiro
AU - Kurabayashi, Shuichi
AU - Kiyoki, Yasushi
PY - 2009
Y1 - 2009
N2 - This paper presents a multimedia data analysis system for evaluating "emotive effect" of advertisements in online video contents. This system evaluates effect of advertisements to viewers by referencing relevance between advertisement strategy descriptions and color-emotion definitions developed in the course of color psychology research. This paper proposes a hybrid feature space model for document data describing advertisement strategy and video data for actual advertisement. This model includes an extraction method for semantic linear features of colors with the spatial and temporal information from the entire stream of each video. This model also includes an extraction method for advertisement strategy by analyzing documents describing organizations' future directions. By using this system, an advertiser company evaluates how the video advertisement is relevant to the advertiser company's strategy. We show several experiments to clarify the effectiveness of this method.
AB - This paper presents a multimedia data analysis system for evaluating "emotive effect" of advertisements in online video contents. This system evaluates effect of advertisements to viewers by referencing relevance between advertisement strategy descriptions and color-emotion definitions developed in the course of color psychology research. This paper proposes a hybrid feature space model for document data describing advertisement strategy and video data for actual advertisement. This model includes an extraction method for semantic linear features of colors with the spatial and temporal information from the entire stream of each video. This model also includes an extraction method for advertisement strategy by analyzing documents describing organizations' future directions. By using this system, an advertiser company evaluates how the video advertisement is relevant to the advertiser company's strategy. We show several experiments to clarify the effectiveness of this method.
KW - Advertisement
KW - Multimedia database
KW - Video analysis
UR - http://www.scopus.com/inward/record.url?scp=77954209763&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77954209763&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:77954209763
SN - 9780889868120
T3 - Proceedings of the 13th IASTED International Conference on Software Engineering and Applications, SEA 2009
SP - 258
EP - 266
BT - Proceedings of the 13th IASTED International Conference on Software Engineering and Applications, SEA 2009
T2 - 13th IASTED International Conference on Software 13th IASTED International Conference on Software Engineering and Applications, SEA 2009
Y2 - 2 November 2009 through 4 November 2009
ER -