Design of Ride Sharing Service “ZOUGAME” in Neighborhood Community

Minako Matsui, Hong Yu Chang, Satomi Manzaki, Chihiro Sato, Naohito Okude

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)


This paper reveals a ride sharing service concept “ZOUGAME” which provides a novel mobility experience with a pet-like slow-moving mobility vehicle limited in a certain neighborhood town. Users can pick any particular ZOUGAME vehicle circulating around the neighborhood, and can enjoy chatting during the carpool ride among other riders. The researchers aim to bond the community together through this service. This service concept was created through ethnography research of how a home-visiting physical therapist uses a e-bike in a neighborhood as a maneuverability master. The researchers validate the possibilities that industries can contribute and benefit from this service, through a collaborative value co-creation design process.

Original languageEnglish
Title of host publicationAdvances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC
EditorsKohei Arai, Supriya Kapoor, Rahul Bhatia
Number of pages10
ISBN (Print)9783030394417
Publication statusPublished - 2020
EventFuture of Information and Communication Conference, FICC 2020 - San Francisco, United States
Duration: 2020 Mar 52020 Mar 6

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1130 AISC
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365


ConferenceFuture of Information and Communication Conference, FICC 2020
Country/TerritoryUnited States
CitySan Francisco


  • City
  • Design thinking
  • Mobility as a service
  • Service design
  • Well-being

ASJC Scopus subject areas

  • Control and Systems Engineering
  • General Computer Science


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