Disaster avoidance/recovery marketing

Akira Shimizu; Gaetano Aiello

doi:10.1080/21639159.2014.884295

Disaster avoidance/recovery marketing

Akira Shimizu
, Gaetano Aiello

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	109-112
Number of pages	4
Journal	Journal of Global Scholars of Marketing Science: Bridging Asia and the World
Volume	24
Issue number	2
DOIs	https://doi.org/10.1080/21639159.2014.884295
Publication status	Published - 2014
Externally published	Yes

Keywords

LOHAS
disaster
marketing
social role
victims' behavior

ASJC Scopus subject areas

Arts and Humanities (miscellaneous)
Marketing
Social Sciences (miscellaneous)

Access to Document

10.1080/21639159.2014.884295

Cite this

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title = "Disaster avoidance/recovery marketing",

keywords = "LOHAS, disaster, marketing, social role, victims' behavior",

author = "Akira Shimizu and Gaetano Aiello",

year = "2014",

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language = "English",

volume = "24",

pages = "109--112",

journal = "Journal of Global Scholars of Marketing Science: Bridging Asia and the World",

issn = "2163-9159",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

TY - JOUR

T1 - Disaster avoidance/recovery marketing

AU - Shimizu, Akira

AU - Aiello, Gaetano

PY - 2014

Y1 - 2014

KW - LOHAS

KW - disaster

KW - marketing

KW - social role

KW - victims' behavior

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UR - https://www.scopus.com/pages/publications/85148565574#tab=citedBy

U2 - 10.1080/21639159.2014.884295

DO - 10.1080/21639159.2014.884295

M3 - Article

AN - SCOPUS:85148565574

SN - 2163-9159

VL - 24

SP - 109

EP - 112

JO - Journal of Global Scholars of Marketing Science: Bridging Asia and the World

JF - Journal of Global Scholars of Marketing Science: Bridging Asia and the World

IS - 2

ER -

Disaster avoidance/recovery marketing

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this