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Effects of price reframing tactics on consumer perceptions
Miyuri Shirai
Faculty of Business and Commerce
Research output
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Contribution to journal
›
Article
›
peer-review
15
Citations (Scopus)
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Dive into the research topics of 'Effects of price reframing tactics on consumer perceptions'. Together they form a unique fingerprint.
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Business & Economics
Unit Pricing
100%
Consumer Perceptions
59%
Tactics
58%
Dissimilarity
24%
Retail Prices
21%
Laboratory Experiments
20%
Pricing
13%