Emergence of Communication-Oriented Consumers

Research output: Chapter in Book/Report/Conference proceedingChapter


The digital divide among Japanese consumers is growing as shown in Chap. 1. Chap. 2 logically and empirically confirmed that the most up-to-date consumers spread the word about their experiences with a product or service. Chapter 3 demonstrated that they are especially likely to spread the word when they recognized and took interest in a product or service, collected information, and then became satisfied with what they purchased.

Original languageEnglish
Title of host publicationAdvances in Japanese Business and Economics
PublisherSpringer Japan
Number of pages20
Publication statusPublished - 2021

Publication series

NameAdvances in Japanese Business and Economics
ISSN (Print)2197-8859
ISSN (Electronic)2197-8867

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Strategy and Management


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