Extended valence theory perspective on consumers' e-waste recycling intentions in Japan

Amandeep Dhir, Suresh Malodia, Usama Awan, Mototaka Sakashita, Puneet Kaur

Research output: Contribution to journalArticlepeer-review

79 Citations (Scopus)


The gravity of the electronic waste (e-waste) crisis can be attributed to consumers' low participation in ensuring the proper disposal of such materials. Motivating consumers to recycle e-waste requires a deeper understanding of the dimensions that underlie behavioral intentions. Accordingly, the present study uses the novel framework of Valence Theory (VT) to examine how consumers evaluate their decision to recycle e-waste. The authors propose an extended VT model incorporating consumer values (value compatibility, openness to change, and environmental concerns), which is validated using cross-sectional survey data from 774 Japanese consumers. We also examine the role of different moderators resembling consumers' e-waste recycling behavior. The findings support the moderation hypotheses and suggest that intentions to recycle e-waste are affected by value compatibility, environmental concerns, and the perceived benefits of engaging in this behavior. Thus, the study has important implications for decision-makers, policymakers, and researchers interested in gaining deeper insights into issues surrounding consumers' e-waste recycling intentions.

Original languageEnglish
Article number127443
JournalJournal of Cleaner Production
Publication statusPublished - 2021 Aug 20


  • Environmental concerns
  • Intentions to recycle
  • Valence theory (VT)
  • Value compatibility
  • e-waste management

ASJC Scopus subject areas

  • Renewable Energy, Sustainability and the Environment
  • General Environmental Science
  • Strategy and Management
  • Industrial and Manufacturing Engineering


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