Four factors of happiness as design parameters of a product/service

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)


This chapter describes factor analysis results of mental/psychological factors of happiness. We conducted a 29-item, 87-question Internet survey on psychological traits of happiness on 1500 people and performed factor analysis on the results. As a result, we obtained 4 factors: Factor 1 “let’s try it!" (self-realization and growth), factor 2 “thank you!" (connection and gratitude), factor 3 “it will turn out all right!" (positive and optimistic), factor 4 “be yourself” (independence and “my pace”). If we use these as design parameters for products and services, we think that we can develop products and services that can make people happy.

Original languageEnglish
Title of host publicationEmotional Engineering, Vol.5
PublisherSpringer International Publishing
Number of pages7
ISBN (Electronic)9783319531953
ISBN (Print)9783319531946
Publication statusPublished - 2017 Jan 1

ASJC Scopus subject areas

  • General Engineering
  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Psychology


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