Human bias in evaluating AI product creativity

This study investigated the evaluation behavior of products generated by artificial intelligence (AI) by manipulating the creativity of rating stimuli according to their high and low novelty and usefulness. In addition, we analyzed the effect of perception of the generative AI on creativity ratings. We found a bias toward lower creativity ratings only for highly useful products when they were identified as AI-generated, and this bias was particularly strong for individuals with greater perceived threat from the generative AI. Our research highlights the importance of product attribute quality and producer identity in creativity ratings, and provides implications for the integration of AI into creative industries.