TY - JOUR
T1 - Identity (Re)construction through sharing
T2 - A study of mother and teenage daughter dyads in France and Japan
AU - Gentina, Elodie
AU - Hogg, Margaret K.
AU - Sakashita, Mototaka
N1 - Publisher Copyright:
© 2017 Elsevier Ltd
PY - 2017/7/1
Y1 - 2017/7/1
N2 - We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.
AB - We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.
KW - Cross-cultural consumer behavior
KW - France
KW - Identity (re)construction
KW - Identity/consumption motivations
KW - Japan
KW - Liminality
KW - Mother-daughter dyads
KW - Sharing
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U2 - 10.1016/j.jretconser.2017.03.008
DO - 10.1016/j.jretconser.2017.03.008
M3 - Article
AN - SCOPUS:85015891265
SN - 0969-6989
VL - 37
SP - 67
EP - 77
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
ER -