Internationalization in Japan's service industries

Kazuhiro Asakawa, Kiyohiko Ito, Elizabeth L. Rose, D. Eleanor Westney

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


The relatively low level of internationalization in Japan's service industries is a cause of real concern among policy-makers and service industry executives. Explanations have focused on distinctive features of Japan's culture, particularly its service culture, and idiosyncratically demanding customers. Two additional factors are also of significance: the complexity of the customer interface and process embeddedness in the home country. Mapping service sectors in terms of these two dimensions offers insights into the challenges faced by Japanese service firms, while also providing a framework for assessing home country effects in general.

Original languageEnglish
Pages (from-to)1155-1168
Number of pages14
JournalAsia Pacific Journal of Management
Issue number4
Publication statusPublished - 2013 Dec


  • Home country effects
  • Japanese service industries
  • Service sector internationalization

ASJC Scopus subject areas

  • Business and International Management
  • Economics, Econometrics and Finance (miscellaneous)
  • Strategy and Management


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