Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system

Chiaki Doi; Masaji Katagiri; Takashi Araki; Daizo Ikeda; Hiroshi Shigeno

doi:10.1109/AINA.2018.00056

Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system

Chiaki Doi, Masaji Katagiri, Takashi Araki, Daizo Ikeda, Hiroshi Shigeno

Department of Information and Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

This paper proposes a method that predicts customer value by focusing on purchasing behavior. The method generates a relevance model for purchase days and amount in each period between customer value and purchasing histories beforehand based on a consumer panel survey. The authors adopt the random forest method to generate the prediction model. The proposed method facilitates the provisioning of smart customer management to each customer according to level such as suggesting products or services.

Original language	English
Title of host publication	Proceedings - 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018
Editors	Leonard Barolli, Tomoya Enokido, Marek R. Ogiela, Lidia Ogiela, Nadeem Javaid, Makoto Takizawa
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	320-326
Number of pages	7
Volume	2018-May
ISBN (Print)	9781538621943
DOIs	https://doi.org/10.1109/AINA.2018.00056
Publication status	Published - 2018 Aug 9
Event	32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018 - Krakow, Poland Duration: 2018 May 16 → 2018 May 18

Other

Other	32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018
Country/Territory	Poland
City	Krakow
Period	18/5/16 → 18/5/18

Keywords

Customer Level Prediction
Purchasing Data
Random Forest

ASJC Scopus subject areas

Engineering(all)

Access to Document

10.1109/AINA.2018.00056

Cite this

Doi, C., Katagiri, M., Araki, T., Ikeda, D., & Shigeno, H. (2018). Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system. In L. Barolli, T. Enokido, M. R. Ogiela, L. Ogiela, N. Javaid, & M. Takizawa (Eds.), Proceedings - 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018 (Vol. 2018-May, pp. 320-326). Article 8432258 Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/AINA.2018.00056

Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system. / Doi, Chiaki; Katagiri, Masaji; Araki, Takashi et al.
Proceedings - 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018. ed. / Leonard Barolli; Tomoya Enokido; Marek R. Ogiela; Lidia Ogiela; Nadeem Javaid; Makoto Takizawa. Vol. 2018-May Institute of Electrical and Electronics Engineers Inc., 2018. p. 320-326 8432258.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Doi, C, Katagiri, M, Araki, T, Ikeda, D & Shigeno, H 2018, Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system. in L Barolli, T Enokido, MR Ogiela, L Ogiela, N Javaid & M Takizawa (eds), Proceedings - 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018. vol. 2018-May, 8432258, Institute of Electrical and Electronics Engineers Inc., pp. 320-326, 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018, Krakow, Poland, 18/5/16. https://doi.org/10.1109/AINA.2018.00056

Doi C, Katagiri M, Araki T, Ikeda D, Shigeno H. Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system. In Barolli L, Enokido T, Ogiela MR, Ogiela L, Javaid N, Takizawa M, editors, Proceedings - 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018. Vol. 2018-May. Institute of Electrical and Electronics Engineers Inc. 2018. p. 320-326. 8432258 doi: 10.1109/AINA.2018.00056

Doi, Chiaki ; Katagiri, Masaji ; Araki, Takashi et al. / Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system. Proceedings - 32nd IEEE International Conference on Advanced Information Networking and Applications, AINA 2018. editor / Leonard Barolli ; Tomoya Enokido ; Marek R. Ogiela ; Lidia Ogiela ; Nadeem Javaid ; Makoto Takizawa. Vol. 2018-May Institute of Electrical and Electronics Engineers Inc., 2018. pp. 320-326

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Is he becoming an excellent customer for us? a customer level prediction method for a customer relationship management system

Abstract

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Keywords

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