@inbook{347b97497fd24230824b775372660ae7,
title = "Mechanism of Attitude Formation for Consumers Who Convey Information",
abstract = "Based on the discussions in Chaps. 1 to 4, we were able to confirm that individuals who were highly satisfied with the product they purchased are likely to spread the word after the purchase, just as suggested in previous studies. However, the discussions also showed that the level of satisfaction alone cannot explain the behavior.",
author = "Akira Shimizu",
note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Singapore Pte Ltd.",
year = "2021",
doi = "10.1007/978-981-16-1127-8_5",
language = "English",
series = "Advances in Japanese Business and Economics",
publisher = "Springer Japan",
pages = "75--95",
booktitle = "Advances in Japanese Business and Economics",
}