MEDIA CHOICE IN INTERORGANIZATIONAL TRANSACTIONS: AN EXPLORATORY STUDY OF THE DISTRIBUTION OF DRY GROCERIES IN JAPAN

Yoko Takeda, Jiro Kokuryo

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper identifies factors that contribute to the choice of media used for interorganizational communication. We develop the framework that media choice between firms is determined by the fit between characteristics of the media and (1) the attributes of information flows and (2) the quantities and composition of the firms’ assets. Based on this framework, we conducted an exploratory research on the choice of media that firms use to place orders in dry grocery distribution in Japan. We found five factors in media choice: (1) the design of physical distribution, (2) The share of transactions of a business partner, (3) the firm’s solvency for media costs, (4) the installed base of facilities, and (5) mutual complementarity among media.

Original languageEnglish
Pages325-331
Number of pages7
Publication statusPublished - 1995
Externally publishedYes
Event16th International Conference on Information Systems, ICIS 1995 - Amsterdam, Netherlands
Duration: 1995 Dec 101995 Dec 13

Conference

Conference16th International Conference on Information Systems, ICIS 1995
Country/TerritoryNetherlands
CityAmsterdam
Period95/12/1095/12/13

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

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