New venture entrepreneurship and context in East Asia: a systematic literature review

Martin Hemmert, Adam R. Cross, Ying Cheng, Jae Jin Kim, Masahiro Kotosaka, Franz Waldenberger, Leven J. Zheng

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)


While research on new venture entrepreneurship has been predominantly conducted in Western countries, East Asian start-ups have gained global relevance in recent years. In this article, we systematically review studies on new venture entrepreneurship in East Asia published in Social Science Citation Index (SSCI)-listed journals between 2000 and 2020 and find that the number of papers annually published has been rapidly increasing. However, the research body is highly unbalanced, as most articles are single-country studies focused on China, apply a quantitative methodology, and concentrate on topics such as entrepreneurial strategies and new venture entrepreneurs’ personal attributes and networks. Moreover, a majority of studies provides no or only a weak consideration of the national or subnational context. More strongly contextualized research on countries such as Japan and South Korea and on less studied themes such as culture, entrepreneurial financing, entrepreneurial teams, new venture internationalization and new venture entrepreneurial intention is desirable.

Original languageEnglish
Pages (from-to)831-865
Number of pages35
JournalAsian Business and Management
Issue number5
Publication statusPublished - 2022 Nov


  • Contextualization
  • East Asia
  • New venture entrepreneurship
  • Systematic literature review

ASJC Scopus subject areas

  • Business and International Management
  • Sociology and Political Science
  • Political Science and International Relations
  • Strategy and Management


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