Proposal for an Event Design Process Using Systems Engineering Approach

Mikiko Nakada, Makoto Ioki

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

The purpose of this study is to propose an event design process for department stores. Department stores are made up of multiple retail companies and act as one organization with common goals. As a result of this feature, a department store is similar to a “system.” Thus, we propose a detailed event design process using a systems engineering approach. Moreover, we propose an event design process sheet providing a detailed description of the process. It can be used readily, and can be filled out easily. Using the sheet, event designers can easily identify two things: all the stakeholders of the event in department stores, and what the designers need to do to design the event. In this paper, we have referred to the existing International Standard ISO 20121 (Event Sustainability Management Systems), and have proposed a far more detailed description of how to design the process for practitioners. We have also verified the process. Event design practitioners at department stores have confirmed its effectiveness.

Original languageEnglish
Pages (from-to)27-37
Number of pages11
JournalReview of Integrative Business and Economics Research
Volume8
Issue number2
Publication statusPublished - 2019

Keywords

  • Event design
  • Stakeholders’ requirements
  • Systems engineering

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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