Public preferences for alternative electricity mixes in post-Fukushima Japan

Katrin Rehdanz, Carsten Schröder, Daiju Narita, Toshihiro Okubo

Research output: Contribution to journalArticlepeer-review

17 Citations (Scopus)


Using representative household survey data from Japan after the Fukushima accident, we estimate peoples' willingness-to-pay (WTP) for renewable, nuclear, and fossil fuels in electricity generation. We rely on random parameter econometric techniques to capture various degrees of heterogeneity between the respondents, and use detailed regional information to assess how WTP varies with the distance to both the nearest nuclear power plant and to Fukushima. Compared to fossil fuels, we find a positive WTP for renewable and a negative WTP for nuclear fuels. These effects, in absolute terms, increase with the proximity to Fukushima.

Original languageEnglish
Pages (from-to)262-270
Number of pages9
JournalEnergy Economics
Publication statusPublished - 2017 Jun


  • Electricity mix
  • Fukushima
  • Nuclear power
  • Preference heterogeneity
  • Renewables
  • Spatial heterogeneity
  • Willingness-to-pay

ASJC Scopus subject areas

  • Economics and Econometrics
  • Energy(all)


Dive into the research topics of 'Public preferences for alternative electricity mixes in post-Fukushima Japan'. Together they form a unique fingerprint.

Cite this