TY - GEN
T1 - Push type digital signage system that displays personalized information
AU - Ogi, Tetsuro
AU - Tateyama, Yoshisuke
AU - Matsuda, Yuuki
N1 - Publisher Copyright:
© 2014 IEEE.
PY - 2014/1/26
Y1 - 2014/1/26
N2 - Though most digital signage systems attracted users' attention when they were installed, they have not been used effectively as time passed. In this study, push type digital signage system that identifies the user who walks in front of it and displays personalized information to the user was developed. In this system, the method of detecting the MAC address of the user's Wi-Fi device was used to identify the user, and the matching values between the user's interest and the contents' attributes were calculated to select and display the contents that attract the user's interest. By using this technique, the push type digital signage system that certainly makes user who walks in front of it look at the displayed contents was realized.
AB - Though most digital signage systems attracted users' attention when they were installed, they have not been used effectively as time passed. In this study, push type digital signage system that identifies the user who walks in front of it and displays personalized information to the user was developed. In this system, the method of detecting the MAC address of the user's Wi-Fi device was used to identify the user, and the matching values between the user's interest and the contents' attributes were calculated to select and display the contents that attract the user's interest. By using this technique, the push type digital signage system that certainly makes user who walks in front of it look at the displayed contents was realized.
KW - Visual cocktail party effect
KW - personalized information
KW - push type digital signage
KW - recommendation
UR - http://www.scopus.com/inward/record.url?scp=84946692021&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84946692021&partnerID=8YFLogxK
U2 - 10.1109/NBiS.2014.56
DO - 10.1109/NBiS.2014.56
M3 - Conference contribution
AN - SCOPUS:84946692021
T3 - Proceedings - 2014 International Conference on Network-Based Information Systems, NBiS 2014
SP - 411
EP - 415
BT - Proceedings - 2014 International Conference on Network-Based Information Systems, NBiS 2014
A2 - Barolli, Leonard
A2 - Takizawa, Makoto
A2 - Enokido, Tomoya
A2 - Xhafa, Fatos
A2 - De Santis, Alfredo
A2 - Castiglione, Aniello
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 17th International Conference on Network-Based Information Systems, NBiS 2014
Y2 - 10 September 2014 through 12 September 2014
ER -