This paper investigates stock price reactions to Japan fs popular TV program gProject X,h which was broadcast on NHK between 2000 and 2005. @By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.
|Published - 2006
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)