Studies on Connoisseurs

Research output: Chapter in Book/Report/Conference proceedingChapter


As outlined in Chaps. 6 and 7, it has become clear that a brand can be assessed based on the purchase activities of information-savvy consumers. In this chapter, I will go a step further and consider forecasting the demand for new products by surveying such information-savvy consumers. Given that it was possible to assess a brand based on the purchase behaviors of information-savvy consumers, the ultimate aim is to develop a system that provides feedback for product development by surveying them in detail, and even understanding the reasons why they recognize particular brands.

Original languageEnglish
Title of host publicationAdvances in Japanese Business and Economics
PublisherSpringer Japan
Number of pages25
Publication statusPublished - 2021

Publication series

NameAdvances in Japanese Business and Economics
ISSN (Print)2197-8859
ISSN (Electronic)2197-8867

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Strategy and Management


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