@inproceedings{096bb9623cf14d1b97e2f070c5ff3fba,
title = "Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method",
abstract = "In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera.",
keywords = "Aesthetic design, Emotional design, KANSEI, Robust design, Taguchi Method",
author = "Hideki Aoyama and Hitomi Yokoyama",
note = "Publisher Copyright: {\textcopyright} 2017.; 11th International Conference on Interfaces and Human Computer Interaction ; Conference date: 21-07-2017 Through 23-07-2017",
year = "2017",
language = "English",
series = "Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017",
publisher = "IADIS",
pages = "10--18",
editor = "Katherine Blashki and Luis Rodrigues",
booktitle = "Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017",
}