A New Decision-Making Process—A Circulating-Type Communications Model

Akira Shimizu

doi:10.1007/978-981-16-1127-8_10

A New Decision-Making Process—A Circulating-Type Communications Model

Akira Shimizu

商学部

研究成果: Chapter

抄録

We can summarize the relationships between consumer behavior and marketing strategy in the history of research into two broad areas: research into segmentation and research into the consumer decision-making process. Segmentation is important in a marketing strategy as the pre-stage when determining the targets and thinking about positioning.

本文言語	English
ホスト出版物のタイトル	Advances in Japanese Business and Economics
出版社	Springer Japan
ページ	189-209
ページ数	21
DOI	https://doi.org/10.1007/978-981-16-1127-8_10
出版ステータス	Published - 2021

出版物シリーズ

名前	Advances in Japanese Business and Economics
巻	27
ISSN（印刷版）	2197-8859
ISSN（電子版）	2197-8867

ASJC Scopus subject areas

ビジネスおよび国際経営
財務
経済学、計量経済学
戦略と経営

UN SDG

この成果は、次の持続可能な開発目標に貢献しています

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10.1007/978-981-16-1127-8_10

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引用スタイル

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A New Decision-Making Process—A Circulating-Type Communications Model

抄録

出版物シリーズ

ASJC Scopus subject areas

UN SDG

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