An exploratory study of limited information acquisition: Do brand names make product evaluations easy?

Medicine & Life Sciences

• Electronic Data Processing 73%
• Names 69%
• Direction compound 52%

Social Sciences

• brand name 100%
• evaluation 33%
• consumer information 14%
• laboratory experiment 12%
• information processing 10%
• utilization 8%
• evidence 4%
• literature 4%
• time 3%