Broadening the Appeal of Environmentally Friendly Flowers Workshop

In recent years, little has been heard from consumers regarding environ-mental problems and damage to people’s health by cut flowers distributed through flower markets (hereinafter referred to as “flowers”), although there has been a growing awareness of global environmental problems. In this study, we attempted to find the value for environmentally friendly flowers to solve these social problems caused by market value. A change in consumer awareness is required to broaden the appeal of environmentally friendly flowers. We proposed a flower arrangement workshop to promote a change in consumer awareness regarding the value of flowers through the experience. As flower arrangement generally requires skill, there is a possibility that this may hinder people’s desire to attend the workshop. We held a workshop and confirmed that it was an effective way of making changes awareness in which consumers buy flowers.