Consideration of Building a Simulator to Evaluate Methods to Maximize the Effectiveness of Advertising to Households

Keyphrases

• Advertising Effectiveness 100%
• Social TV 66%
• Social Media Advertising 33%
• Television Advertising 33%
• Consumer Consciousness 33%

Economics, Econometrics and Finance

• Network Economics 100%

Social Sciences

• Advertising Effectiveness 75%
• Television Advertising 25%