Enhancing service businesses by design

The challenges facing both companies and wider society are becoming more complex, encompassing rapid changes in the structure of society, globalization, and the problems of resources and the environment. Along with the need to move away from past growth scenarios, Hitachi is strengthening its Social Innovation Business through collaborative creation, meaning the sharing of challenges with its customers and other partners and working with them to develop solutions. Utilizing its portfolio of technologies built up through past experience, Hitachi intends to help overcome the challenges facing companies and societies by developing innovative solutions as well as by using its own service design methods to create and expand service businesses.