@inbook{9fa609f29a3d464d93abecbba89fc5ca,
title = "Evolution of the Comprehensive Decision-Making Process: Emergence of Outspoken Consumers",
abstract = "How you profile your target consumers is extremely important when it comes to a marketing strategy. In economics, some theories regard consumers as “homo economicus” and assume that consumers who are advantaged or in an economically advantageous position would purchase expensive products.",
author = "Akira Shimizu",
note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Singapore Pte Ltd.",
year = "2021",
doi = "10.1007/978-981-16-1127-8_2",
language = "English",
series = "Advances in Japanese Business and Economics",
publisher = "Springer Japan",
pages = "17--40",
booktitle = "Advances in Japanese Business and Economics",
}