抄録
Achoice model based on direct utility maximization subject to an arbitrary number of constraints is developed and applied to conjoint data. The model can accommodate both corner and interior solutions, and it provides insights into the proportion of respondents bound by each constraint. Application to volumetric choice data reveals that the majority of respondents make choices consistent with price and quantity restrictions. Estimates based on a single monetary-constraint choice model are shown to lead to biased estimates of the monetary value of attribute levels.
| 本文言語 | English |
|---|---|
| ページ（範囲） | 481-490 |
| ページ数 | 10 |
| ジャーナル | Marketing Science |
| 巻 | 30 |
| 号 | 3 |
| DOI | |
| 出版ステータス | Published - 2011 5月 |
ASJC Scopus subject areas
- ビジネスおよび国際経営
- マーケティング