TY - JOUR
T1 - Partnering with the Unfamiliar
T2 - Lessons from the case of renault and nissan
AU - Korine, Harry
AU - Asakawa, Kazuhiro
AU - Gomez, Pierre–Yves
PY - 2002/6
Y1 - 2002/6
N2 - Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can - if they put the formation of a successful alliance at the centre of their strategies.
AB - Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can - if they put the formation of a successful alliance at the centre of their strategies.
UR - http://www.scopus.com/inward/record.url?scp=33645630451&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33645630451&partnerID=8YFLogxK
U2 - 10.1111/1467-8616.00209
DO - 10.1111/1467-8616.00209
M3 - Article
AN - SCOPUS:33645630451
SN - 0955-6419
VL - 13
SP - 41
EP - 50
JO - Business Strategy Review
JF - Business Strategy Review
IS - 2
ER -