Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy

Rahul Goswami, Swagato Chatterjee, Mototaka Sakashita

研究成果: Chapter

抄録

This study investigates the differential impact of religiosity and spirituality on consumption values (materialism and minimalism) and the collective role of religiosity, spirituality, materialism, and minimalism on an individual’s intention to participate in peer-to-peer exchanges as supplier and consumer. Even though consumer research has started exploring the different drivers responsible for participation in sharing economy, research has yet to examine how religiosity and spirituality might influence one’s intention to participate in sharing economy programs (e.g., peer-to-peer exchanges). Using structural equation modelling on a valid sample of 333 respondents from India, results show that religiosity indirectly influences peer-to-peer provider propensity via both materialism and minimalism. On the other hand, spirituality indirectly influences both peer-to-peer provider propensity and peer-to-peer consumer propensity via minimalism. Therefore, results confirm the significance of religiosity, spirituality, materialism, and minimalism as key determinants of one’s intention to participate in peer-to-peer exchanges.

本文言語English
ホスト出版物のタイトルDevelopments in Marketing Science
ホスト出版物のサブタイトルProceedings of the Academy of Marketing Science
出版社Springer Nature
ページ88-99
ページ数12
DOI
出版ステータスPublished - 2024

出版物シリーズ

名前Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Part F2435
ISSN(印刷版)2363-6165
ISSN(電子版)2363-6173

ASJC Scopus subject areas

  • 戦略と経営
  • マーケティング

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