@inbook{2a7b34bc90e64e208934526f2e2ec0f7,
title = "Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy",
abstract = "This study investigates the differential impact of religiosity and spirituality on consumption values (materialism and minimalism) and the collective role of religiosity, spirituality, materialism, and minimalism on an individual{\textquoteright}s intention to participate in peer-to-peer exchanges as supplier and consumer. Even though consumer research has started exploring the different drivers responsible for participation in sharing economy, research has yet to examine how religiosity and spirituality might influence one{\textquoteright}s intention to participate in sharing economy programs (e.g., peer-to-peer exchanges). Using structural equation modelling on a valid sample of 333 respondents from India, results show that religiosity indirectly influences peer-to-peer provider propensity via both materialism and minimalism. On the other hand, spirituality indirectly influences both peer-to-peer provider propensity and peer-to-peer consumer propensity via minimalism. Therefore, results confirm the significance of religiosity, spirituality, materialism, and minimalism as key determinants of one{\textquoteright}s intention to participate in peer-to-peer exchanges.",
keywords = "Materialism, Minimalism, P2P exchanges, Religiosity, Sharing economy, Spirituality",
author = "Rahul Goswami and Swagato Chatterjee and Mototaka Sakashita",
note = "Publisher Copyright: {\textcopyright} Academy of Marketing Science 2024.",
year = "2024",
doi = "10.1007/978-3-031-53286-3\_9",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "88--99",
booktitle = "Developments in Marketing Science",
address = "United States",
}