Stock price reactions to public TV programs on listed Japanese companies

Fumiko Takeda, Hiroaki Yamazaki

研究成果: Article査読

18 被引用数 (Scopus)

抄録

This paper investigates stock price reactions to Japan fs popular TV program gProject X,h which was broadcast on NHK between 2000 and 2005. @By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.

本文言語English
ジャーナルEconomics Bulletin
13
1
出版ステータスPublished - 2006
外部発表はい

ASJC Scopus subject areas

  • 経済学、計量経済学および金融学一般

フィンガープリント

「Stock price reactions to public TV programs on listed Japanese companies」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

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