TY - CHAP
T1 - Studies on Commitment
AU - Shimizu, Akira
N1 - Publisher Copyright:
© 2021, Springer Nature Singapore Pte Ltd.
PY - 2021
Y1 - 2021
N2 - In this chapter, the concept of commitment and its practical applications are considered. Commitments can be categorized into several categories based on the source; however, brand commitment, which is a concept related to satisfaction with and passion for the brand after making a purchase, as described in Chap. 2, is discussed in this chapter. In this chapter, purchasing products sold at supermarkets is taken as an example and the role played by commitment is discussed.
AB - In this chapter, the concept of commitment and its practical applications are considered. Commitments can be categorized into several categories based on the source; however, brand commitment, which is a concept related to satisfaction with and passion for the brand after making a purchase, as described in Chap. 2, is discussed in this chapter. In this chapter, purchasing products sold at supermarkets is taken as an example and the role played by commitment is discussed.
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UR - http://www.scopus.com/inward/citedby.url?scp=85104694836&partnerID=8YFLogxK
U2 - 10.1007/978-981-16-1127-8_4
DO - 10.1007/978-981-16-1127-8_4
M3 - Chapter
AN - SCOPUS:85104694836
T3 - Advances in Japanese Business and Economics
SP - 57
EP - 74
BT - Advances in Japanese Business and Economics
PB - Springer Japan
ER -